UI/UX Research & brand development for Graduate Entrepreneur

Graduate Entrepreneur is a Venture Capital fund that empowers founders to elevate their business by providing capital & coaching to the entrepreneurial ecosystem of Rotterdam & Delft. Backed by over 100+ alumni, they manage an pre-seed & seed fund and investing in over 15 startups each year. The website, however, was facing usability issues in and lacked in responsiveness to different devices. Overall we received positive feedback about our branding appearance, but we saw great potential in alternative use of font & colors. Our goal was to redesign the website, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.