Refresh of website appearance for Graduate Entrepreneur
Graduate Entrepreneur is a Venture Capital fund that empowers founders to elevate their business by providing capital & coaching to the entrepreneurial ecosystem of Rotterdam & Delft. Backed by over 100+ alumni, they manage an pre-seed & seed fund and investing in over 15 startups each year. The website, however, was facing usability issues in and lacked in responsiveness to different devices. Overall we received positive feedback about our branding appearance, but we saw great potential in alternative use of font & colors.
Our goal was to redesign the website, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Delft & Rotterdam, The Netherlands
2020
Venture Capital
€58 M
Challenge
The redesign of Graduate Entrepreneur's website presents a multifaceted challenge, necessitating a comprehensive overhaul to address critical issues prevalent in the existing platform.
The primary concerns include: Navigation Enhancement, User flow optimization, Bug rectification, Color and Branding Revitalization & limited use of branding elements
In essence, the design process is not only about rectifying the shortcomings of the old website but also about crafting a revitalized digital presence that aligns seamlessly with Graduate Entrepreneur's mission, captivates the audience, and sets the stage for a compelling investment journey.
Results
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access the service Graduate Entrepreneur provides.
The feedback from the website was in terms of appearance really good and users were very satisfied with the new branding and use of font & colour.
40
Number of Investments
140
Alumni that support
58
Size of the fund
Process
Research & Analysis: We engaged in user interviews, surveys, and examined in-app analytics to gain insights into user needs and pain points. Additionally, we conducted an analysis of competitors and industry trends to to lay a blueprint for the design phase.
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs. This was essential to
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on feedback. This process wat later essential for the copywriter, as he could work already on the project before the entire design phase was finished. Afterwards, we built a high-fidelity, interactive prototype to test the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the website. With the addition of a graphic designer we created a style guide to maintain design consistency in future updates. This was our last steps when the project handover took place to the developer.
Conclusion
The redesign of Graduate Entrepreneur's website successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed website for founders & alumni.